i love the health and wellness column in the nytimes. here’s a great article about the marketing of breast cancer awareness month and the backlash to the pink brigade. http://well.blogs.nytimes.com/2010/10/11/pink-ribbon-fatigue/ i wholeheartedly agree. it’s all a little huggy-smuggy-kumbaya-ish and i have never actually liked anything pink. i’m a new yorker through and through…all things better in black and some very fine merino flannel grey. pink is smarmy. smurflike.
but above that, while i like the idea of having resources for breast cancer survivors and people going through cancer treatments, i’d like to see a little less ‘rah rah let’s all hug each other – and to do that we’ll create some big multi-armed creature that keeps begging for money to throw more pink parties for your self-esteem and needs more money to keep the creature fed’ and a lot more money going to research and getting information out to women and men about preventing cancer – breast or otherwise. see my post just below this about dr. susan love’s army of women. once again, i repeat: be part of the solution. join up. and wear black.